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Arts Council England Releases New Audience-Insights Tool

Nicholas Serota: “This is not about limiting risk or stopping organisations from putting on work that may be difficult and may tackle questions in unfamiliar ways. Rather, we want to understand what the impact of the work is. The best and most pioneering work often polarises opinion, and a positive response to risky work could strengthen an organisation, helping the leaders to shape the artistic direction confidently.”

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